DEVELOPMENT OF THE DIGITAL ECONOMY IN THE CONTEXT OF GLOBALIZATION

Abstract

In this article, the subject of research is the relationship between the processes of globalization and digitalization of the economy, which have an impact on the national economy. The purpose of the research is a multifaceted process and depends on specific objectives, as well as on current challenges and problems facing the global economy and society. The following research methods were used in the work: data analysis, sociological research, economic analysis. The findings show that the digital economy boosts global trade by facilitating access to global markets for small and medium-sized enterprises and increasing international e-commerce volumes. The scientific value of the results obtained determines the transition from the introduction of individual digital technologies to the comprehensive construction of a digital ecosystem within the framework of global and national economies. The practical significance of the results obtained reflects the need for effective interaction between participants in the digitalization process in all countries - government bodies, businesses, educational institutions, industrial enterprises and financial institutions. Recommendations for future research on this topic lead to new understanding of how the modern world is adapting to a rapidly changing capital and technological landscape.