THE ROLE OF ZOONYMS IN TABOO DISCOURSE WITHIN THE CONTEXT OF INTERCULTURAL COMMUNICATION

Abstract

This research paper investigates the role of zoonyms in taboo discourse within the context of intercultural communication. The study aims to explore how animal names are utilized in derogatory language across different cultures, examining their functions, cultural variations, and implications for intercultural understanding. Employing a mixed-methods approach, including content analysis, surveys, and experimental techniques, the research analyzes linguistic corpora from various languages, conducts cross-cultural surveys, and examines cognitive responses to zoonymic insults. The findings reveal both universal patterns and cultural nuances in the use and perception of zoonyms in taboo discourse. The scientific value lies in deepening our understanding of the linguistic, cultural, and psychological mechanisms underlying zoonymic expressions, thereby contributing to intercultural communication theory. Furthermore, the practical significance of the results extends to enhancing cross-cultural sensitivity and communication effectiveness in diverse settings. Recommendations for future research include exploring additional cultural contexts, investigating the impact of zoonymic expressions on intergroup relations, and developing intercultural communication strategies that account for linguistic diversity and sensitivities.